Danfoss invests in in-house TV studio with direct connection to DR, TV2 and other TV channels
"Confidence is everything"
René Vendelbo Enghave, Visual Media Assistant, and Lasse Bastkjær Jensen, Head of Media Relations at Danfoss, explain the Communications Department's latest PR initiative: an in-house TV studio connecting with DR, TV2 and other channels, using GigaAccess at 1 Gbit/s.
What was the process like, from initial idea to first broadcast?
"Painless, I would say. We already had GigaContent, so there was no need for disruptive installation works. We set up the TV studio in a room that was already used for recording. Everything is in one location. About 8 weeks after signing off, we were ready to go on air. The equipment was in place in the studio and GigaContent had installed the transmission equipment in a nearby server room. On 25 March 2015 we put the new studio through its paces: the CEO, Niels B. Christiansen was due to appear on TV2 on the occasion of the company's 2014 Annual Report. It was a success – and completely hassle-free!" says René Vendelbo Enghave.
What were the challenges of setting up your own TV studio?
"The main challenge was reaching the point when we decided to go ahead. There had been previous moves toward the idea of a TV studio. This time we got there", René explains.
Why did you choose GigaContent as your supplier?
René again: "I've worked with TV studios before, so for me, the choice was quite clear. You have to have confidence in the arrangement. A live broadcast can't be re-done. I had no doubts that it would be GigaContent providing the link. And since Danfoss already uses GigaContent, this helped. It made things easier."
How have the TV stations reacted now that you can deliver content straight to them – and have you managed to get your messages across?
"They've been happy about the set-up. And yes, we certainly have delivered our message", sums up Lasse Bastkjær Jensen.
What does the TV studio mean for Danfoss' overall media picture?
"In the short term, the changes are not huge. But over time, it’s bound to mean an increased TV presence for us", Lasse says.
An investment in future media relations
Topicality is of increasing value in modern journalism. And as a company, if you want to have your say on a particular matter, you have to be ready to go live in an instant. The difference between your own expert having air time, or the competitor's, is often a matter of timing and readiness.
Danfoss is now well placed to deliver news value, and its excellent links to TV channels represent an investment in media relations for the future.
What was the process like, from initial idea to first broadcast?
"Painless, I would say. We already had GigaContent, so there was no need for disruptive installation works. We set up the TV studio in a room that was already used for recording. Everything is in one location. About 8 weeks after signing off, we were ready to go on air. The equipment was in place in the studio and GigaContent had installed the transmission equipment in a nearby server room. On 25 March 2015 we put the new studio through its paces: the CEO, Niels B. Christiansen was due to appear on TV2 on the occasion of the company's 2014 Annual Report. It was a success – and completely hassle-free!" says René Vendelbo Enghave.
What were the challenges of setting up your own TV studio?
"The main challenge was reaching the point when we decided to go ahead. There had been previous moves toward the idea of a TV studio. This time we got there", René explains.
Why did you choose GigaContent as your supplier?
René again: "I've worked with TV studios before, so for me, the choice was quite clear. You have to have confidence in the arrangement. A live broadcast can't be re-done. I had no doubts that it would be GigaContent providing the link. And since Danfoss already uses GigaContent, this helped. It made things easier."
How have the TV stations reacted now that you can deliver content straight to them – and have you managed to get your messages across?
"They've been happy about the set-up. And yes, we certainly have delivered our message", sums up Lasse Bastkjær Jensen.
What does the TV studio mean for Danfoss' overall media picture?
"In the short term, the changes are not huge. But over time, it’s bound to mean an increased TV presence for us", Lasse says.
An investment in future media relations
Topicality is of increasing value in modern journalism. And as a company, if you want to have your say on a particular matter, you have to be ready to go live in an instant. The difference between your own expert having air time, or the competitor's, is often a matter of timing and readiness. Danfoss is now well placed to deliver news value, and its excellent links to TV channels represent an investment in media relations for the future.